How Hiring Professional Models can Increase Your Product Sales

Digital-oriented consumers expect transparency from brands; that’s why businesses everywhere hold a deeper connection to customers than ever before. That’s why when promoting products or services, all advertisements share the same heart in every campaign: a human element. People need familiar faces to anchor them into your brand’s reality, or else your promotions will fly…

Model in a yellow dress

Picture Perfect: Communicating with Models on a Photoshoot

The success of a photoshoot lies in the communication between the photographer and the models. Together, they create beautiful and exemplary images that convey artistic expressions. No matter the purpose or type of photograph desired, it is necessary to experiment with different creative concepts for a successful photoshoot.  The connection between the model and the…

Upscale Event - Highland Park

How to Be Creative When Staffing for an Event

Behind every great and memorable event is a skilled and collaborative team! Of course, the budget, audience, venue, and other factors are crucial to holding a good event. Still, you can’t successfully carry it out on your own—you need to hire the right staff to fulfill their responsibilities and go above and beyond what’s expected…

Ese Azenabor Fashion Show

4 Important Reasons to Hire a Spokesmodel for Your Business

Marketing trends keep popping up everywhere, and right now, brand ambassadors, promotional models, and spokesmodels have taken center stage. While different campaigns are designed to meet different objectives, most share the same goal of increasing their brand awareness. If you’re thinking of a new strategy that will guarantee high returns and improve your brand’s visibility,…

Helmsbriscoe Gala

4 Reasons You Should Invest in Live Event Marketing

When it comes to marketing, many brands consider budget above all, which is why most, if not all, prefer online marketing. While online marketing can do incredible things for a brand, a less-considered option is event marketing. Whether sponsored community programs, incentives, conferences, or trade shows, event marketing offers incredible return on investment (ROI) more…