When it comes to marketing, many brands consider budget above all, which is why most, if not all, prefer online marketing. While online marketing can do incredible things for a brand, a less-considered option is event marketing.
Whether sponsored community programs, incentives, conferences, or trade shows, event marketing offers incredible return on investment (ROI) more than online marketing. Here is why, despite the possible expense, you should invest in event marketing:
1. Effective Brand Equity Building
In this day and age, your business is heavily reliant on customer perception. With event marketing, you can cultivate a positive brand perception among your target audience and spot prospects in the process. Moreover, it’s a proven effective strategy of brand equity building.
Statistics show that about 74 percent of a given clientele gained a more positive perception towards a given brand after a marketing event, where they interacted with the brand’s representatives.
2. Deeper Engagement with Clients Through Events
Conversations with clients’ brand representatives in an event helps you put a face to your brand. More often than not, customers are careful about doing business with faceless businesses.
When your brand has a face that customers can associate it with, you effectively build stronger business-customer relationships. That allows you to ask for feedback and better explain your brand’s products and services.
Even organizing an event where a few lucky customers get the chance to try out your new product before the launch lets you form stronger relationships with them. That offers a fun and exciting experience where your customers can offer honest, real-time feedback.
3. Face-to-Face Connections
About 79 percent of prospective buyers make their purchasing decisions after meeting a salesperson face-to-face. So, even when you can generate substantial business leads through online marketing, in-person event marketing is still essential in connecting with your target costumes for optimal results.
The in-person connection that event marketing offers lets you better explain your company values and objectives to a target audience. Your customers can ask questions, and they can provide real-time, substantial, and personalized engagement with your services or products.
4. Content Strategy Expansion
Social media marketing is important for every brand’s growth and a lack of regular, engaging content may result in bored and disinterested customers. That’s why marketing is important in all forms.
For instance, live streaming a company event on social media channels like Instagram and Facebook helps you expand your content strategy. Moreover, sponsoring popular events, such as sporting events, enables you to attract tons of social media engagement. That also lets you promote your brand’s hashtags and create content themes specifically for the event.
Aside from content expansion possibilities from marketing, it also lets you attract free advertising from the event attendees themselves. Naturally, an event makes its way to a social media platform. Since everyone has a smartphone, it’s only natural to take photos, videos, and quotas from marketing events.
Event marketing, especially when accompanied by live streaming of the event on social media platforms, lets you build effective engagement with your customers, both in-person and online. While online marketing offers numerous benefits, live event marketing implements your existing strategy for an optimal effect.
Alice Lauren Models is an international premium staffing and modeling agency in Dallas, TX. We place attractive talent for conventions, congresses, trade shows, promotional events, fashion shows, and corporate events. We can help you with your live event marketing and ensure its total success. Get in touch with us today and let us know how we can help!