Upscale Event - Highland Park

How to Be Creative When Staffing for an Event

Behind every great and memorable event is a skilled and collaborative team! Of course, the budget, audience, venue, and other factors are crucial to holding a good event. Still, you can’t successfully carry it out on your own—you need to hire the right staff to fulfill their responsibilities and go above and beyond what’s expected…

Helmsbriscoe Gala

4 Reasons You Should Invest in Live Event Marketing

When it comes to marketing, many brands consider budget above all, which is why most, if not all, prefer online marketing. While online marketing can do incredible things for a brand, a less-considered option is event marketing. Whether sponsored community programs, incentives, conferences, or trade shows, event marketing offers incredible return on investment (ROI) more…